Competences to which this Module is addressed to:

Ever feel like you’re on top of the world, full of adrenaline to get on with your day? Ever wake up the next morning and don’t feel like you want to do anything? Motivation is a tricky one. It can help you achieve your goals in the most efficient manner, but a lack of motivation can from one of the biggest mental barriers.


We all need a bit (read: a lot) of motivation to keep on going, especially when aiming to set up a creative business. This is however easier said than done, because where does motivation come from? It is an intangible area that is being influenced by many factors, both internally and externally. This module will therefore focus on four important aspects of self-motivation, and help you strengthen your discipline to achieve your goals. The areas to be addressed are ‘sources of motivation’ (Chapter 1), ‘positive psychology’ (Chapter 2), ‘goal setting’ (Chapter 3) and ‘risk management and resilience’ (Chapter 4). This module follows up on Level 3 of the ‘ArtENprise Entrepreneurial Competence Framework’ [add link to Framework]

Objectives of the Module:

Primary learning goals

By the end of this module, you will:

• have a better understanding of your own key motivators;
• be able to improve your motivation and stay motivated;
• have gained a deeper insight into the areas of motivation and its incentives.

Specific learning goals

At the end of this module, you will know how to:

• improve your motivation and stay motivated;
• set your project’s goal(s), evaluate time and resources available;
• develop your business by setting ‘SMARTer’ goals;
• avoid setbacks taking away your self-motivation.

Introduction: Managing Your Motivation

Motivation blackboard

In this module we will help you gain a better understanding of your own motivation and learn different tips & tricks you can use to further develop and improve your self-motivation. Motivation is the mindset that pushes us to achieve our goals. It helps us feel more fulfilled and improve the overall quality of our lives. According to Daniel Goleman, author and science journalist in the field of Emotional Intelligence, motivation is made up of the following four elements:

• Personal drive to achieve, the desire to improve or to meet certain standards;
• Commitment to personal or organisational goals;
• Initiative or ‘readiness to act on opportunities’; and
• Optimism and resilience (the ability to keep going despite facing setbacks)

The advantages of self-motivation are plentiful; motivated people tend to be more organised, have good time management skills, and enjoy more self-esteem and confidence. (Source:

So how can we help ourselves to stay motivated? Before diving into our main chapters, here are ‘8 Simple Tips to Stay Motivated’!

The very essential contents/Learning Objectives

The Science of Motivation

The Power of Motivation: Crash Course Psychology #17

Dan Pink – The Puzzle of Motivation

Dan Ariely – What Makes Us Feel Good About Our Work?

The main chapters